Ron Carupano
My partnership with Ron Carúpano began in late 2023 when I became a brand ambassador, promoting this iconic Venezuelan rum on my social media.
Following the success of our collaboration, Ron Carúpano hired me in April 2025 to direct and produce their new brand video—the first update in over five years. The challenge was to tell the brand's rich, 100+ year history in a visually striking film under two minutes. Shot on location, the campaign is one of the most visually stunning I've ever created. Deliverables included a two-minute brand film, a 30-second commercial spot, and a full set of commercial images.
Following the success of our collaboration, Ron Carúpano hired me in April 2025 to direct and produce their new brand video—the first update in over five years. The challenge was to tell the brand's rich, 100+ year history in a visually striking film under two minutes. Shot on location, the campaign is one of the most visually stunning I've ever created. Deliverables included a two-minute brand film, a 30-second commercial spot, and a full set of commercial images.
